Digital Optimisation for your WordPress site

Jul 31, 2018 | Development, Optimisation, WordPress

We have become experts at Digital Optimisation for your WordPress site once it is live.  This process involves Search engine optimisation (SEO), or website optimisation, the process of making changes to your website so that it will appear higher in search engine results pages (SERPS).

Furthermore we take some actions to ensure your website runs smoothly so that you do not have to worry about some of the pain points involved running your own online business.

Post Launch Actions

This action involves the following steps:

  1. Google Analytics setup and integration.
  2. Google Webmasters Search Console setup and integration.
  3. Speed and responsive optimisation.
  4. Site hardening and security.

Google Analytics

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.

Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge.

This is because for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.

Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.

That’s why over 50 million websites around the world uses Google Analytics. If you are not using it, you should set it up right now.

Google Search Console

Google Search Console (GSC) is the primary mechanism for Google to communicate with webmasters. It helps you to identify issues with your site and can even let you know if it has been infected with malware (not something you ever want to see, but if you haven’t spotted it yourself, or had one of your users tweet at you to let you know, it’s invaluable).

Testing your site’s robots.txt file and uploading a sitemap are more of the functions we offer.

The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned. Robots are often used by search engines to categorise websites.

Speed and responsive optimisation

Website performance optimisation, the focal point of technologically superior website designs is the primary factor dictating success for modern online businesses. After all, unimpressive website performance kills business bottom line when the torture of waiting for slow Web pages to load frustrates visitors into seeking alternatives – impatience is a digital virtue!

And speed sells! Performance Impacts Conversion. As the most important and powerful internet metric for online businesses, conversion rates holistically depend on website KPIs in establishing competitive advantages for online retail platforms.

In the cyber world, traditional marketing campaigns alone do not boost conversion rates without improvements in website user experience – comprising of page speed and website responsiveness.

Site hardening and security

Website security is the process of securing confidential data stored online from unauthorised access and modification. This is accomplished by enforcing stringent policy measures. Security threats can compromise the data stored by an organisation is hackers with malicious intentions try to gain access to sensitive information.

The aim of Web application security is to identify the following:

  • Critical assets of the organization
  • Genuine users who may access the data
  • Level of access provided to each user
  • Various vulnerabilities that may exist in the application
  • Data criticality and risk analysis on data exposure
  • Appropriate remediation measures

We’ll scrutinise your website, identify how and where it’s being exploited, eliminate threats, and then lock up these security holes and vulnerabilities for you. This work includes:

  • Applying a range of remediation services to your website, giving you peace of mind.
  • Upgrading your website to the latest stable version of all open-source applications you are running.
  • Installing cutting-edge systems to prevent any future exploits or breaches.

Let us know if we can help make your website more visible, more secure, faster and better!

 

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