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Project Description:

rubybox strives to help rubies discover their individuality, their potential, their power, their beauty, their joy. The only thing you need to achieve anything you want is something you already have. YOU. Extraordinary YOU. Beautiful YOU.

We have been very busy the past couple of months…..loving every moment of this challenging task, stretching our skills and abilities to the limit.  Indeed a fantastic learning opportunity.

We were tasked by an amazing client with the migration of the rubybox website from a Magento platform to WordPress with a WooCommerce online shop. This site is truly interactive and has a very active community.

Here are just a couple of the highlights of this project:

  • Migration of 110k+ users, orders, products and blog posts.
  • Custom user profiles and migration of customer profiles from the old Magento system.
  • Setup and development of a custom marketing system using MailPoet and Gravity Forms.
  • Sanitizing of email addresses using DataValidation and setting up of mailing lists of 70k+ subscribers.
  • Online magazine with thousands of comments by registered users.
  • Online shop with the migration of thousands of product reviews.
  • Reviews functionality extended with the WooCommerce Product Reviews Pro system, enabling rich snippets to display the reviews in Google searches with star ratings as displayed below.